{"id":3299,"date":"2023-02-10T02:36:31","date_gmt":"2023-02-10T02:36:31","guid":{"rendered":"https:\/\/influencialab16.com\/dic22\/?page_id=3299"},"modified":"2024-03-07T23:50:14","modified_gmt":"2024-03-07T23:50:14","slug":"campana-de-pr-360","status":"publish","type":"page","link":"https:\/\/influencialab16.com\/index.php\/campana-de-pr-360\/","title":{"rendered":"Campa\u00f1a de PR 360"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3299\" class=\"elementor elementor-3299\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30309a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30309a65\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d415d2\" data-id=\"19d415d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc5ce65 elementor-widget elementor-widget-heading\" data-id=\"cc5ce65\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Campa\u00f1a de PR 360\u00b0<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caf249c elementor-widget elementor-widget-text-editor\" data-id=\"2caf249c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Relanzamiento de marca deportiva New Athletic<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a83a163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a83a163\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a61ba9a\" data-id=\"7a61ba9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f236ced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f236ced\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75cf1bb\" data-id=\"75cf1bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7813cd58 elementor-widget elementor-widget-image\" data-id=\"7813cd58\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=GEWFo27Agfw\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/02\/NativaTV.jpg\" class=\"attachment-large size-large wp-image-3302\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2535bb15 elementor-widget elementor-widget-text-editor\" data-id=\"2535bb15\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Nativa TV: Impacto de la expansi\u00f3n de New Athletic en Willax<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74a2cdb6\" data-id=\"74a2cdb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1086d19b elementor-widget elementor-widget-image\" data-id=\"1086d19b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gestion.pe\/economia\/empresas\/venta-de-zapatillas-moda-deportiva-new-athletic-retoma-expansion-de-tiendas-y-mantiene-la-mira-en-el-exterior-noticia\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/01\/gestion.jpg\" class=\"attachment-large size-large wp-image-2878\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a6a6d3 elementor-widget elementor-widget-text-editor\" data-id=\"71a6a6d3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Gesti\u00f3n: Impacto de la expansi\u00f3n de New Athletic en Gesti\u00f3n<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fc6419 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fc6419\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f521335\" data-id=\"f521335\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33b7559 elementor-widget elementor-widget-image\" data-id=\"33b7559\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.peru-retail.com\/marca-peruana-new-athletic-inaugura-tienda-y-se-internacionaliza-a-que-mercados-apunta\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/02\/PeruRetail.png\" class=\"attachment-large size-large wp-image-3267\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a0a60 elementor-widget elementor-widget-text-editor\" data-id=\"03a0a60\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Per\u00fa Retail: Impacto de la expansi\u00f3n de New Athletic en Per\u00fa Retail<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b0a2b5\" data-id=\"4b0a2b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8945778 elementor-widget elementor-widget-image\" data-id=\"8945778\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.america-retail.com\/peru\/new-athletic-abre-dos-tiendas-este-mes\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/02\/logoAR2.png\" class=\"attachment-large size-large wp-image-3175\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea9cd7 elementor-widget elementor-widget-text-editor\" data-id=\"7ea9cd7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Am\u00e9rica Retail: Impacto de la expansi\u00f3n de New Athletic en Am\u00e9rica Retail<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12adec7d\" data-id=\"12adec7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d97cc8 elementor-widget elementor-widget-text-editor\" data-id=\"24d97cc8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>New Athletic es una marca deportiva, de origen peruano, cuyo reto era destacar el valor de su marca en el mercado local y de Am\u00e9rica del Sur.<\/p><p>Para ello era clave ampliar su presencia en espacios medi\u00e1ticos clave de Per\u00fa y Latam. Adem\u00e1s de incrementar su cuota de voz en medios multiplataformas y buscadores.<\/p><p>Realizamos un an\u00e1lisis de social listening aplicado al rubro deportivo y a New Athletic. As\u00ed, identificamos insights, temas y palabras clave para la marca y su sector. Todo esto nos permiti\u00f3 dise\u00f1ar y ejecutar una acci\u00f3n a medida, basada en una campa\u00f1a de PR 360\u00b0.<\/p><p>Nuestro equipo tambi\u00e9n seleccion\u00f3 herramientas adicionales como recursos de narraci\u00f3n con datos o data storytelling (enlazar con caso de data storytelling). Adicionalmente, realizamos eventos de lanzamiento y relacionamiento con medios online-offline y gesti\u00f3n de influencers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327436a elementor-widget elementor-widget-text-editor\" data-id=\"327436a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Resultados de la campa\u00f1a de PR 360\u00b0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e40884 elementor-widget elementor-widget-text-editor\" data-id=\"1e40884\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Con la ejecuci\u00f3n de nuestra campa\u00f1a de PR online-offline y las dem\u00e1s acciones y herramientas empleadas, alcanzamos los siguientes logros:<\/p><ul><li>Se increment\u00f3 la cuota de voz de New Athletic en m\u00e1s del 80% en calidad y cantidad.<\/li><li>Sus eventos de lanzamiento se convirtieron acapararon la cuota de voz de su sector durante la duraci\u00f3n de la campa\u00f1a.<\/li><li>Contactamos a sus representantes con los principales editores y periodistas especializados del rubro deportivo, econom\u00eda y negocios, marketing y sociales.<\/li><li>Conseguimos impactos medi\u00e1ticos en medios locales y de Am\u00e9rica Latina.<\/li><li>Nuestras t\u00e1cticas de relaciones p\u00fablicas (PR) digital y anal\u00f3gica consiguieron impactos en medios m\u00e1s del 80% de medios target y el 70% de medios tier 1.<\/li><li>Para fortalecer la campa\u00f1a de PR, implementamos una estrategia de an\u00e1lisis y narraci\u00f3n de datos para el desarrollo de reportes y white papers con cifras del sector.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de PR 360\u00b0 Relanzamiento de marca deportiva New Athletic Nativa TV: Impacto de la expansi\u00f3n de New Athletic en Willax Gesti\u00f3n: Impacto de la expansi\u00f3n de New Athletic en Gesti\u00f3n Per\u00fa Retail: Impacto de la expansi\u00f3n de New Athletic en Per\u00fa Retail Am\u00e9rica Retail: Impacto de la expansi\u00f3n de New Athletic en Am\u00e9rica Retail&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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