{"id":3160,"date":"2023-02-09T15:13:59","date_gmt":"2023-02-09T15:13:59","guid":{"rendered":"https:\/\/influencialab16.com\/dic22\/?page_id=3160"},"modified":"2024-03-07T23:51:23","modified_gmt":"2024-03-07T23:51:23","slug":"kant","status":"publish","type":"page","link":"https:\/\/influencialab16.com\/index.php\/kant\/","title":{"rendered":"Kantar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3160\" class=\"elementor elementor-3160\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34a8b749 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a8b749\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a66152c\" data-id=\"7a66152c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0674f5 elementor-widget elementor-widget-heading\" data-id=\"6a0674f5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Kantar<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a678bda elementor-widget elementor-widget-text-editor\" data-id=\"2a678bda\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<strong>Relaciones P\u00fablicas (PR 360\u00b0) y Reputaci\u00f3n Digital<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f68612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f68612\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23edfe09\" data-id=\"23edfe09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b8846b elementor-widget elementor-widget-video\" data-id=\"4b8846b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=EShGL8-0QHU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3969d elementor-widget elementor-widget-text-editor\" data-id=\"1f3969d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Entrevista a Francisco Luna de Kantar, en Econom\u00eda para todos en RPP TV<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22e2cc45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22e2cc45\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d4bdc8\" data-id=\"44d4bdc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d31c644 elementor-widget elementor-widget-image\" data-id=\"6d31c644\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/larepublica.pe\/economia\/2019\/07\/25\/peruanos-gastan-s-5313-en-promedio-al-ano-en-compras-para-el-hogar\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/01\/republica.jpg\" class=\"attachment-large size-large wp-image-2877\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8a1c51 elementor-widget elementor-widget-text-editor\" data-id=\"5d8a1c51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Difusi\u00f3n del estudio de Kantar sobre el consumo de los hogares en La Rep\u00fablica<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fbee242\" data-id=\"5fbee242\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0c3659 elementor-widget elementor-widget-image\" data-id=\"5e0c3659\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gestion.pe\/economia\/empresas\/como-cambio-la-pandemia-la-relacion-de-los-hogares-latinoamericanos-con-los-canales-de-venta-noticia\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"142\" src=\"https:\/\/influencialab16.com\/wp-content\/uploads\/2023\/01\/gestion.jpg\" class=\"attachment-large size-large wp-image-2878\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4b4829 elementor-widget elementor-widget-text-editor\" data-id=\"2f4b4829\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Difusi\u00f3n de estudio de Kantar sobre impacto de la pandemia en el hogar en medio Gesti\u00f3n<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71e9cedf\" data-id=\"71e9cedf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355a5f21 elementor-widget elementor-widget-text-editor\" data-id=\"355a5f21\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En Influence Lab \u201916, tuvimos el reto de posicionar a la divisi\u00f3n Worldpanel de Kantar como l\u00edder de su sector a nivel de medios multiplataforma y en motores de b\u00fasqueda. Para ello, nos basamos en una estrategia de relaciones p\u00fablicas (PR) con medios, campa\u00f1a de PR digital, posicionamiento SEO y contenidos en canales propios.<\/p><p>Conseguimos impactos a favor de esta marca en plataformas medi\u00e1ticas y blogs relevantes relacionados a la industria del consumo, negocios, tecnol\u00f3gica y en diversas tem\u00e1ticas.<\/p><p>Fortalecimos su reputaci\u00f3n en el escenario anal\u00f3gico y digital y la convertimos en una fuente permanente para los medios de comunicaci\u00f3n y marca de alta relevancia en buscadores.<\/p><p>La divisi\u00f3n WORLDPANEL del grupo KANTAR es el l\u00edder mundial en conocimiento del consumidor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469cb138 elementor-widget elementor-widget-text-editor\" data-id=\"469cb138\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Reputaci\u00f3n 360\u00b0: PR Digital &amp; Offline<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133114f5 elementor-widget elementor-widget-text-editor\" data-id=\"133114f5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Durante los \u00faltimos cinco a\u00f1os trabajados con Kantar, ejecutamos una estrategia de reputaci\u00f3n multiplataforma, desarrollando diversas campa\u00f1as de PR digital &amp; offline, marketing de contenidos y posicionamiento web, a favor de esta marca y sus voceros.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22a292 elementor-widget elementor-widget-text-editor\" data-id=\"b22a292\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Alcanzamos los siguientes resultados:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4156463 elementor-widget elementor-widget-text-editor\" data-id=\"4156463\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Superamos los 2000 impactos en medios period\u00edsticos de Per\u00fa y Latinoam\u00e9rica, consiguiendo portadas y apariciones protag\u00f3nicas. Obtuvimos una cobertura del 100% en plataformas medi\u00e1ticas referentes.<\/li><li>Nuestra campa\u00f1a de PR digital se apoy\u00f3 en acciones linkbuilding con periodistas e influencers del sector. Conseguimos amplio rebote, menciones y backlinks de los estudios de Kantar en plataformas de medios online y social media.<\/li><li>Posicionamos a la marca con la keyword \u201cconsumo hogares\u201d y otras, ubicando al portal de Kantar Worldpanel en las primeras posiciones de los motores de b\u00fasqueda Google y Bing. Incrementamos la cuota de voz o share of voice (SoV) de Kantar a nivel de su industria en plataformas 360\u00b0.<\/li><li>Aplicamos una estrategia de Liderazgo de Pensamiento Point of View (PoV) con los voceros de la marca, convirti\u00e9ndolos en referentes medi\u00e1ticos permanentes.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kantar Relaciones P\u00fablicas (PR 360\u00b0) y Reputaci\u00f3n Digitalhttps:\/\/www.youtube.com\/watch?v=EShGL8-0QHU Entrevista a Francisco Luna de Kantar, en Econom\u00eda para todos en RPP TV Difusi\u00f3n del estudio de Kantar sobre el consumo de los hogares en La Rep\u00fablica Difusi\u00f3n de estudio de Kantar sobre impacto de la pandemia en el hogar en medio Gesti\u00f3n En Influence Lab \u201916,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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